Sell presets direct.
Keep every dollar.
Lightroom presets, LUTs, VSCO packs, mobile filters, color grading kits — sold from your own storefront with instant download. own your photographer buyer list, no preset marketplace taking a slice of every color story you built.
Preset marketplaces don't build your photography brand — they build theirs.
You built the color story over 500 client shoots. The marketplace lists it next to 10,000 others, takes 20-40% of every sale, and refuses to tell you who bought. Your presets go viral in a Reels — the marketplace gets the follow. Direct means every buyer becomes part of your photography community, ready for the next pack, the next tutorial, the next preset drop.
What direct saves as your preset shop scales.
Preset businesses live on volume — hundreds of sales per pack across multiple packs. Every commission % compounds.
200 sales at $29 (first pack)
Marketplace (30%) = $4,060 kept. Direct = $5,800. Extra $1,740 — funds ad spend for pack #2 or a Reels campaign.
Bundle 3 packs at $79
Marketplace bundle rules may restrict pricing. Direct = one bundle URL, higher AOV, showcase your full aesthetic range.
Wedding preset pack at $149
Premium tier for pro photographers. Marketplace search often surfaces the $19 alternative first — direct puts you next to your best work.
1K buyer list you own
1,000 photographers who already trust your look. Launch pack #4 to them for free. Marketplace? Zero list.
Presets are a repeat-purchase business. Direct = you own the repeat.
Any preset. Any platform. One storefront.
Desktop Lightroom, Mobile, Photoshop, video LUTs — every preset format uses the same instant-delivery flow.
Lightroom presets (XMP)
Desktop Lightroom presets — XMP files delivered as ZIP with install instructions. The universal Lightroom format.
Mobile presets (DNG)
Lightroom Mobile presets — DNG files delivered with step-by-step mobile install guide. Perfect for Reels-first buyers.
Video LUTs
CUBE LUTs for Premiere, DaVinci Resolve, Final Cut. High-margin niche for videographers and creators.
Photoshop actions
.ATN files for retouching, color grading, effects. Sold as ZIPs with instructions and preview thumbnails.
Preset + PDF guide bundles
Preset pack + edit workflow PDF + tutorial video. Premium tier for photographers who want the whole method.
Preset shop bundles
All 5 packs at 40% off — one purchase, complete color library. Show buyers the full aesthetic in one checkout.
See feature →On a $39 preset pack, you keep $37.
CreatorStore takes 0%. Compare with preset marketplaces taking $8-$16 off the same sale.
500 preset pack sales at $39? Direct = $18,500 kept. Marketplace at 30% = $12,950. Marketplace at 40% = $11,100. Multiple packs × commission = compounded margin loss.
Every buyer joins your photography community. Not the marketplace's.
Photographers who love your presets follow you as a photographer, not the platform. Direct means every buyer is part of your community — for pack #2, workshops, portrait sessions, and photography courses.
Your photographer list
Every buyer becomes a customer in your dashboard. Launch pack #2, announce a workshop, book portrait shoots — no marketplace algorithm in the way.
Bundle at your prices
All 5 packs bundle at $99. Presets + editing guide + video walkthrough at $149. Bundle structures you control, not the marketplace.
Your photography domain
Sell on yourname.com/presets — real photographer brand equity, SEO for your name, portable forever.
Sell more than presets
Presets today, portrait sessions tomorrow, workshop next month. Same storefront, same buyer list, cross-sell your full photography business.
Instagram bio → your store
One link in bio to your presets, your bookings, your workshops. No third-party bio tool taking traffic to a marketplace.
Portable business
Presets, buyers, orders, emails — export anytime. Your photography business is yours to move, forever.
Retire the photographer's monetization stack.
One storefront for presets, session bookings, workshops, and prints — instead of a preset marketplace, a booking tool, and a separate website.
The photographer monetization stack
A preset marketplace (with commission) + Gumroad for direct pack sales + a booking tool for portrait sessions + your website for prints + an email tool for buyer relationships.
Five tools. Multiple commissions. One photographer, five databases.
CreatorStore
Presets + session bookings + workshops + prints + photographer buyer list + Analytics — all on one storefront, on yourname.com.
One subscription. One dashboard. Cross-sell your whole business.
From preset export to sold in one afternoon.
Export presets from Lightroom, upload, write the pack description, share.
Export your presets
From Lightroom: right-click preset → Export. Bundle 5-15 presets into one ZIP with install instructions PDF.
Upload & write the pack page
Title, before/after images, price, use cases (portraits/wedding/travel), FAQ. Preview panel shows what photographers see.
Connect payments
Stripe, PayPal, or Monobank. Instant payouts per their standard schedule.
Share on Instagram, TikTok, YouTube
One link in bio to all your packs. Every buyer becomes a customer for pack #2, workshop signups, and portrait bookings.
Selling presets direct, answered.
Questions photographers ask before switching from a preset marketplace to direct.
Sell presets direct.
Own every photographer.
Upload the pack, share on Instagram, launch bundle #2 to buyers who already love your look — with every sale 100% yours.
✓ 0% commission · ✓ Instant delivery · ✓ Bundle packs · ✓ 14 days free